Ethos

Welcome! We are a mom-owned lifestyle brand for conscious parents everywhere who value design, sustainability, and quality. Our mission is to create bedding and home textiles for children that consider the wellbeing of all, from children to the artisans we work with around the world. We are guided firmly by our desire to heal this planet and also by our belief that simple, modern designs in children's spaces leave room for creativity, imagination, and play! 

We believe that parents shouldn't have to settle for less when they're juggling "all the things" -- quality, environmental footprint, safety from toxins, fair and ethical production practices, design and aesthetics; the list goes on. It's a lot. We know. So by offering products that are beautiful, sustainable, safe, and fair, we hope to eliminate some overwhelm and make a difference, too. 

Sustainability and Craftsmanship

Indian block printing

Made exclusively using GOTS-certified organic cotton, our bedding is hand block-printed by our Fair Trade partners using safe, Azo-free dyes in minimal prints and patterns. We also use plant-based dyes in our collection of artisan made quilts (because at the heart of it, we think Mother Earth always has the best to offer). We partner exclusively with craftsmen, craftswomen and manufacturers who also prioritize reducing their environmental impact, including through the use of strategies like rainwater catchment systems, solar energy generation, textile waste recycling, and the capture and reuse of graywater from dyeing process. We look for ways and embrace opportunities to preserve traditional textile art, from wooden block printing to kantha stich.

 

Indian woman artisan hand sewing a baby quilt

About the Founder

I founded Kindred 2 years after my second baby Nora came into the world. As a new mother I craved a creative outlet, and a stronger connection with other women and community. I also wanted products for my kids that fit my aesthetic and were made responsibly. I began designing, creating, and refining my idea for Kindred during my nights and weekends. Now, I am so inspired to run this small business and create products that leave this world a better place for all future generations. It is truly my dream come true and I am filled with gratitude for everyone who has supported my idea and Kindred products. I hope you enjoy!
xoxo
Hope