Our Picks from the NY NOW 2021 Winter Market

Kindred is at the NY NOW digital market week this week, and there are oh-so-many gloriously fun brands to discover. I'm also pleased to say there's good selection of ethically-made, sustainable and fair trade shops.

If you're a retailer looking to find new and emerging brands, I would recommend you check out the show. If you're just a regular 'ole shopper quarantining and indulging your online shopping habit, you can still take a peek at these cool brands I discovered!

Here are a few brands that I'm feeling.  


This London brand makes cute bags out of 100% recycled plastic bottles. AND donates 10% of profits to ocean conservation. That's my Kind 'a bag. 


Made51 is an artisan marketplace created by the UN Refugee Agency. The organization links refugees across the world with social enterprises that offer product design, export and marketing. The outcome? Beautifully crafted goods providing economic support and stability to resettled refugees, offering opportunity for self-reliance through skilled craft. We love the sneak peak of this lampshade we found on NY NOW that will hopefully be available to buy soon -- but in the meantime, there's lots of other gems that you should definitely know about, so peep their website. 


I am super into Areaware's gorgeous and creative wooden block toy sets, and I could peruse their home accessories section for hours.

 Lula Mena

Lula Mena creates beautiful Fair Trade home goods, fashion and accessories by working with women in high-risk areas of El Salvador. We like your vibe, Lula. And I might need to snap up that pillow for my abode.


Sasha Association for Craft Producers

Sasha is a Fair Trade artisan's collective that works with makers across communities in India. They work to preserve traditional craft, catalyze economic prosperity and offer services focused on technical assistance, financial access and social development to their members. Plus, they prioritize sustainable eco-friendly materials and production techniques. We dig it, Sasha. 


We're absolutely in love with Floc's collection of unique mobiles, hand-made in Kenya. These have enough grown-up style enough that you don't need a nursey to get one. But if you're planning a nursey, you should definitely check out Floc for a killer statement piece that's also made from recycled materials to boot. Don't all floc at once. 

If you're a shop registered at NY NOW, find us here and check out our new, soon-to-be released organic kids bedding collection. See you there!

February 01, 2021 — Hope Lobkowicz

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