5 Ethical Baby Brands New Moms Should Know

Baby planning overwhelm. It’s a thing. If you’re planning your nursery or your baby registry, it’s super easy to get sucked into the convenience trap of bulk-buying at a big box store and settling for less. If your goal is to support small brands and conscious companies, but are feeling overwhelmed with doing the research, we’ve got you covered. Here’s a roundup of five ethical baby brands that you need to know about. From teethers to toys, these are some of my favorite ethical brands for new moms, and better yet, these products also make a natural and non-toxic addition to your nursery. 

If you’re looking for …

Dolls: Cuddle + Kind

Photo: @homeoftheharveys

Cuddle+Kind dolls make the best company in your baby’s crib. Every single doll is ethically produced in Peru with premium natural cotton, making them safe for littles to hug all night long. Plus, artisans receive a fair trade income, and for each doll purchased, cuddle+kind gives 10 meals to children in need across 66 countries. 

Furniture: Kalon Studios

Photo: @lindseytrapp_

If you’re looking for simple, ethically made furniture for your newborn’s nursery, Kalon makes the most beautiful pieces. From cribs to dressers, everything is made in the United States with natural materials, including sustainably harvested wood, latex derived from rubber trees, and coconut fiber from recycled coconut husks.

Kalon is currently donating 100% of profits to Médecins Sans Frontières, an organization working toward addressing the impact COVID-19 has had on refugee camps, homeless people in conflict areas, and other vulnerable populations. 

Moses Baskets: Plum + Sparrow

Moses baskets are all the rage right now and there’s a good reason for it. They’re a beautiful, portable, and snug little spot for your newborn that won’t create an eyesore in your living room.  Plum + Sparrow baskets are hand-woven with elephant grass and hand-dyed in Africa, and the weavers receive 10% back on every purchase, as well as fair pay and healthcare and schooling for their families. 

Toys: Tender Leaf Toys

For little ones whose motor skills are out in full force, Tender Leaf Toys crafts handmade wooden toys perfect for safe play. You can select from puzzles to dollhouses to toy kitchens, all made responsibly in Indonesia from eco-friendly rubberwood trees, and for every tree cut down to make their products, another one is planted in its place.


Teethers: Pretty Please Teethers


Your babe will be teething before you know it, so be prepared for the myriad of gross things that they will put in their mouth. Best to have some safe alternatives handy, and we love these teethers because they’re made from ultra safe materials and pretty to boot. Pretty Please Teethers is a Black-owned company that makes colorful, minimalist teethers here in the United States with 100% non-toxic silicone and natural beechwood treated with coconut oil and a beeswax blend. Sore and achy gums, begone.

And of course, if you’re shopping for bedding, check out our collection of Fair Trade, certified organic crib sheets. Our sheets are hand-printed with love using the traditional Indian wooden block printing technique, and we’re giving back by planting one tree for every purchase.

July 23, 2020 — Kindred Kid & Baby Admin

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